360Life Clothing is an independent fashion and lifestyle brand based in Los Angeles, California.
It started as a concept in late fall of 2012 by two executives in the Entertainment business, Ernest “Mr. Neil” Jackson & Anthony “ANT” Wright. As the brand started to take shape, progress stalled in the following months after ANT suffered a cerebral stroke caused by a blood clot in his brain. The stroke left ANT partially paralyzed for months, which caused the two to put their 360Life venture on the back burner.
During the hiatus, the concept of the brand would evolve, as Mr. Neil continued to gain exposure for the brand, while ANT worked on recovering and re-learning how to function independently. Upon his recovery, the two refocused on bringing 360Life to the world and an impromptu conversation with mutual friend, Lyle David Harris, led to an investment in the company. It was from that conversation, that the trailblazing, three-headed monster, 360Life Clothing was born.
The brand is influenced by urban/street culture, an eclectic mix of music and an admiration of successful brands like Diamond Supply, Neff, Crooks & Castles, Popular Demand and DGK. 360Life Clothing and its thought provoking, some even say controversial designs, has positioned itself as the next wave of street wear brands.
Since inception, 360Life Clothing has seamlessly embedded itself into the entertainment scene, while simultaneously establishing itself as an icon in worldwide fashion. The brand is represented on the streets of every major city in America while still boasting its independence.
"The body should be triangular, the mind circular. The triangle represents the generation of energy and is the most stable physical posture. The circle symbolizes serenity and perfection, the source of unlimited techniques."
~ O Sensei